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E-commerce

With all of the available apps and plug-ins and such, the point-click-create a store sounds easy and implies minimal time.  That’s not really the case.  I just spent two hours learning about and setting options in Woocommerce.  While I am certain that is a fraction of the time it would have taken to code the entire thing, I still think advertising is misleading.

What takes time is product listing, setting up sales tax, payments and shipping zones.  I’m still researching exactly what API credentials are and exactly how to go about getting them.  I’ve opted to use Paypal for payments, which I hope will make things a bit easier.  I’ve been using Paypal for years and have never had any issue with them.

The next big test will be to see if I can successfully download photos to my newly upgraded laptop, or if yet another app will be required.  I’ve been using either stored images or royalty-free images from Pixabay up to this point.  I hope to go out to my crochet studio to get some pictures of finished products to upload into the shop this afternoon.

Then I will dive into learning all about web statistics and driving traffic to your website (another app?)  I don’t know if I will get to that today or not.  I have learned that a website is not something you can really put up and forget about.  It’s more of a constantly evolving work of art you hope the world will take the time to look at.

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a little trial and error

Sometimes knowing a little about something is worse than knowing nothing.  One tends to muddle through rather than allowing a wizard to guide.  That was the case in creating this site.  I was happy to have it up and running, but did not want the blog to be on the landing page.  It took 3 days for me to figure out that one!

While I know how I want to monetize this site, the mechanics of it are going to take a little research.  I have the shop up and running, but need to add more products.  I need to learn how to add links for affiliate marketing.  I also need to learn when/where/how to insert product ads for pay-per-click (PPC) revenue.

pexels-photo-266176

I research such things in little pockets of time – waiting in line, at the doctor’s office, on breaks, etc.  I have a full-time job that is currently required to pay the bills.  To make this experiment work, I am carving out one-half hour a day to commit to working on this site.

Another area I need education in is site stats.  For example, yesterday the site received 16 views from 6 visitors from Ireland and China.  What brought them here, a site that’s only been up a couple of days and really has very little content?

Thus the outline of my educational needs.  As I don’t want to mess it up and have to go back and figure out how to fix it, I’m going to have to slow down and do it one step at a time.